Converzion henter millioner

Converzion har altid haft mindre fokus på rapporter, snak og rådgivning og tilgengæld mere fokus på praktisk hjælp, konkrete resultater og mere kapital.

Via en samarbejdsaftale med det visionære offentlige tiltag Invest in Odense har Converzion over de seneste 9 måneder hjulpet tre vækstende virksomheder med at skaffe grundlag for og adgang til vækstkapital – og resultaterne er i hus!

Et mindre tocifret millionbeløb i ny vækstkapital sikrer ikke kun ny beskæftigelse, adgang til nye markeder og kraftige vækstrater for de tre virksomheder men er med til at understrege, at selv mindre virksomheder kan med det rette set up tiltrække investorer

De tre virksomheder Trivision, Sensohive og OnRobot har over 9 måneder fået praktisk hjælp fra Converzion.
Mindre snak og mere handling har været omdrejningspunktet. Der har skulle skabes resultater, åbnes nye markeder, findes nye salgskanaler, sikres samarbejdspartnere samtidig med at der har skulle arbejdes med salg og marketing, produktudvikling, HR og administrative funktioner – Alt sammen mens man i samarbejde med Converzion arbejdede med at sikre kapital.

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Umbraco-as-a-Service: changing the way we approach web solutions

At the heart (and the start) of Umbraco is “U”.
Umbraco powers over 400,000 websites in 169 countries worldwide. It records over 10,000 monthly installs and is backed by an active community following of over 180,000 craftspeople globally. It is the friendly Content Management System that will act as a vehicle for your creativity. In efforts to further free its users from the monotonous administrative tasks that come with the territory of web solutions, Umbraco has launched its biggest game changer yet, Umbraco-as-a-Service. UaaS takes the solid foundation of the Umbraco core and skyrockets it to a new level, changing the way we approach web solutions.


Founded in Denmark in 2002, Umbraco was created as a content management system that aimed to make it easier for people to build great digital experiences, only limited by their creativity and curiosity. Somewhat reflecting the culture of “simplicity in design” from its Danish roots, Umbraco was a reaction to some of the technical complexities and over-engineering that came with the boom in web-shops and CMS solutions in the early 2000s. Unlike other CMSs it hoped to return technology to its position as an “enabler” rather than a “prescriber”. With people at the centre of its inception, Umbraco began as and continues to be an open-source product – that is, free to download, accessible and editable source code and constantly improved with submissions by its users. The community forum, Our Umbraco, records [# of new posts per month] proving that users are truly invested in the success of the product.


Umbraco is not only strongly supported by this active (and hugely enthusiastic!) community, but by a rock-solid commercial organization. It provides professional support subscriptions, add-on products, video tutorial content to over 3,5000 subscribers, certification training in 8 countries worldwide, which as a result boasts over 200 certified webshop partners. The product can be used in its free, open-source format with the additional option of professional tools, support plans or the fully-managed UaaS subscription as required. If the raw Umbraco CMS is the enabler then think of UaaS as a virtual member of your team. It will change the way developers and webshops build web solutions. Two years in the making, UaaS was born from the Umbraco belief in, and commitment to, its talented craftspeople. Developers spend between 8-12% of their time on things that can be automated. That’s a lot of uninspiring, non-billable hours that UaaS picks up to free developers from the tasks of installing, upgrading and deploying. Welcome to the smarter and more productive way to build websites. It is the unique combination of UaaS’s primary features; an unshakeable, secure Azure infrastructure, automatic updates, smart deployments and efficient baselining capabilities with the existing strength and ingenuity of the Umbraco contributing community that sets it apart from other products.  Running the same version of Umbraco that users download, UaaS allows the dynamite-duo of freedom from administrative tasks with freedom to create, improve and enhance. Since launching in September the rate of sign-up suggests this freedom is highly sought-after. In the first two months over 1700 UaaS users are running almost 1000 projects, including global client Carlsberg Group who are blazing the trail with a multi-site content delivery platform powered by UaaS. Also Red Bull, NFL and COOP are some of the delighted users of Umbraco.

Activities for more than 2 billion DKK

Over the past 18 months HgCapital has engaged in the acquisition and sale of companies for more than 2 billion DKK in the Nordics.(More than 7 billion globally)

A large part of these acquisitions were accomplished via our portfolio companies in the Nordic region. When a venture capital firm carries out acquisitions via portfolio companies, these acquisitions are mostly financed with the means that the venture capital firm manages for its investors (pension funds, banks, etc.). In connection with the acquisitions, resources will be directed to the existing portfolio companies.

During these 18 months Visma, e-conomic and Lumesse, have been the most active on the M & A side. You are wellcome to read more on these companies’ websites about their latest developments and the acquisitions that they have been involved in.

We have also been engaged in possible acquisitions of other large Nordic companies in the IT sector. Not all of this activity has resulted in acquisitions. The main reason is that some of the companies we looked into, did not fully meet the criteria we are looking for:

+ 20% growth, more than 100 million DKK revenue, preferably a recurring revenue model, saas or on the way to saas, a large internationalization potential and an option for controlling interest.


It’s always a little annoying when you have worked hard (due diligence) to land potential acquisitions, and you do not succeed. But it is often wiser to say ’Thanks – but no thanks’ and refrain from acquiring at too high a price or outside your core competence field.

I believe that this mindset, among other things, is what makes HgCapital – with a +50 billion DKK mandate and +20 portfolio companies – one of Europe’s best performing mid-size venture capital firms.


Running a SaaS based business continues to have strong strong differences from a traditionel business

Running a SaaS based business continues to have strong strong differences from a traditionel business. This is hard for many to understand(especially you bank:))
But this is really key to understand when you build, grow and run you Saas business, if you want to be succesful.
Luckily,  by now there is lots of relevant reading and case studies, that was not around when was CEO of e-conomic. But we managed by using common sense, so never forget that !
If have for this purpose gather a few, in my opinion, relevant readings on Saas business and how to market a saas business. I am a strong believer in in-bound marketing.
Se on my website under “Relevant Reading”. Please be inspired. On my blog you will several useful points as well.
Please enjoy.
// Torben

Kendt erhvervsmand i spidsen for fynsk robot

MIR får ny stærk bestyrelsesformand i Torben Frigaard Rasmussen.

Den fynske robotvirksomhed Mobile Industrial Robots oplever stor fremgang i sit andet år på markedet. Robotvognene ruller ud til kunderne og antallet af medarbejdere stiger konstant.

Nu har Odense-firmaet, som står bag en mobil robot, som blandt andet bruges på flere danske sygehuse, nu sikret sig en stor kapacitet som ny bestyrelsesformand.

Det er den internationale iværksætter Torben Frigaard Rasmussen, Odense, som er trådt ind som bestyrelsesformand.

Torben Frigaard Rasmussen har tidligere været involveret i firmaet som E-soft, Worldticket, Umbraco og E-conomics.

– Set i internationalt perspektiv har Danmark en unik position som frontløber inden for robotteknologi. MiR har åbnet for et helt nyt marked for mobile robotter med sit produkts brugervenlighed, fleksibilitet og sit lave prisniveau. Det ser meget lovende ud, også i kraft af det stærke team, der tegner virksomheden, siger den nye formand.

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Forever Entrepreneur

There’s an entrepreneur in every successful leader.

Leaders have that restlessness that makes them constantly looking for improvements, new options, new markets, and more growth. They’re eager for change, renewal, and development and have respect but lack an interest for basic operations, reports, long intern meetings and traditional operation assignments.
It is the entrepreneur with the sense for scaling and growth that will become a successful leader.
Sense for scaling is the key phrase, since many talented entrepreneurs don’t become leaders of a company with constant growth only because they haven’t mastered the scaling. Many entrepreneurs focus on being the ‘man of the house’ and being a part in every aspect of the business; knowing all the customers and employees and to be the center of attention.

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Disrupt yourself or die (Danish)

Inden for de næste ti år vil 40% af verdens største virksomheder lave en Kodak og afgå ved døden. De vil have tabt kampen om markedsandelene til en flok startups, der med kun ganske få år på bagen vil have skaleret til markedsdominans i et hidtil uhørt tempo. Det viser analyser, som forfatterne bag bestselleren ”Eksponentielle organisationer” har gennemført og indsamlet. Bogen, der pt. går sin sejrsgang verden over og udfordrer den måde som virksomheder organiserer sig på, udkommer på dansk den 10. juni.

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