Does it make sense and does it Scale?
Plans fail because lack of ownership
Involve those who will be executing
Use consensus, but remember consensus is not to pick what is best, but what is better!
It is better to do the right thing wrong than the to do the wrong thing right
Learning comes from mistakes. If make no mistake, we are doing too little. But do not repeat mistakes.
Say it so it sticks
There are always more options.
It is better to do something, than nothing.
Insist on more data
Marketing is common sense. Problem is that common sense is not common in marketing.
Lead not manage, foresight not forecast.
Just do it!