Below you will find relevant reading on running and marketing of your saas business.
Bessemer 5 Cs of SaaS Finance
Presentation of the Bessemer 5Cs of SaaS Finance: CMRR, Cash, Churn, CAC ratio a...
One of the Biggest Mistakes Enterprise Startups Ma
The era of VCs investing in successful consumer Internet startups
A year of significant activity and growth for HgCa
2015 saw seven investments, six realisations and 10% revenue growth across the p...
Key Metric: Total addressable market (tam)
Criteria: A category leader in a market with substantial headroom for growth
Vertical SaaS Startups Require Different Go To Mar
Than Horizontal SaaS Companies
Leaders have that restlessness that makes them constantly looking for improvemen...
Filling the void left by Kiva’s 2012 acquisition b
In March 2012, in an effort to make their distribution centers (DCs) as efficien...
The complete SaaS guide to calculating and optimiz
Your monthly or annual recurring revenue (MRR and ARR for short) is one of the p...
The Impact of Churn on SaaS Valuations
Building on our groundbreaking work from 2012, the link below provides updated p...
5 Inbound Marketing Myths Busted
Hype. It's a fickle thing. We get all excited and we've all been vehemently let ...
Inbound Marketing Ultimate Cheat Sheet
Inbound Marketing focuses on creating quality content that pulls people towards ...
What You Need to Know About Levering a SaaS Busine
At SaaS Capital, we firmly believe the use of debt to finance a growing SaaS bus...
The Software Industry Financial Report
Yet investors were goggle-eyed about the prospects of a good number of public Sa...